IAMAI Appeals Equality in GST Rates for Digital Advertising Sector

The digital advertising sector is urging the government to give them relief in goods and services tax rates amid the corona crises. The Internet and Mobile Association of India (IAMAI) has raised concerns on behalf of the digital advertising sector demanding GST rates View the post GST impact on online advertising business in India. Also, we covered GST registration rules, slab rates, advertising cost, savings. Read More to be equal to print advertising.

IAMAI also said that decisions taken earlier by the GST department were never in favor of the sector that has been protested by the sector several times. The ongoing GST rates for digital marketing are 18% and for content creation and publishing is 12%. IAMAI on behalf of the digital advertising sector has appealed to the GST department to reduce the GST rates by 5%. Association believes that this step is approved by the government and will give relief to advertisers so that they can evolve their brand name by collaborating with reputed digital publishers and news platforms.

IAMAI president Subho Ray said that when the Finance Bill 2019 introduced the restriction by reducing FDI from 100% to 26% to equalize it with the FDI in print then why not the GST rates Grab the information of revised GST slab rates on consumer products in India, Although GST council finalized the slab rates like 5%, 12%, 18% and 28% on advertising be reduced to match with the GST for print media as every segment deserves a fair deal.

The association also highlighted the lower rates under the new DAVP (Directorate of Advertising and Visual Publicity). Favoring the digital advertising sector, IAMAI also suggested that the expenditure by brands of public sector campaigns on health and education needs to be under the mandatory CSR expenditure to enhance the revenue in the advertising sector.

IAMAI urged the government to pay out all the dues pending and abide by the 30 days credit cycle. Also, it asked the government to increase the budget allocation for the digital advertising sector so that the sector could face the ongoing crises that are prevailing in the country due to the COVID-19 outbreak.